Electrification of road transport is one of the largest infrastructure buildouts of the coming decades. ABB E-mobility is building the charging platform that services it, across cars, vans, trucks and buses. The customers buying this infrastructure are increasingly asking not just for hardware but for energy management, battery storage integration and SLA-backed performance guarantees that let them deliver more energy at lower costs.  

We are seeking a Global Product Marketing Manager for Software & Digital Solutions. As the commercial translator of our software strategy, you'll drive market adoption of Asset Management, Energy Management and other digital services across a complex global portfolio. You'll bridge technical innovation with commercial reality. You won't own final product decisions, but you will ensure that commercial insight, customer feedback, competitive intelligence, and win/loss learning shape how we position, sell, and scale software across the business.  

In this role your main accountabilities will be:  

• Strategic Software Positioning & Portfolio Integration: Own software and digital solutions positioning, value propositions and messaging across Asset Management, Energy Management and other digital portfolio elements. Ensure software messaging holds together as a coherent story across the full company and portfolio narrative. 

• Software Go-to-Market (GTM) Strategy & Launch: Own the Product Marketing launch GTM strategy for software-led and digital solution launches. Working closely with sales and product management teams, you will define target segments, use cases, buying triggers, attach strategy, competitive framing, and sales motion guidance.  

• Software Differentiation & Sales Enablement: Build the content and tools that let sellers differentiate on our software solutions: discovery guides, demo storylines, pitch content, seller talk tracks, and messaging that supports attach, cross-sell, upsell, lifecycle services, and solution selling.  

• Software Claims Governance & Readiness: ake technical software specifications and turn them into claims a buyer can act on. Validate them with Product and Engineering. Keep them current as the product evolves. Ensure the claims used in proposals, sales assets, and customer presentations are accurate, approved, and commercially relevant, not just technically correct. Customer Insight and Competitive Intelligence: Develop customer-specific software messaging and provide direct support for strategic account presentations. Capture what you learn from those engagements: what the customer pushed back on, what the competitor said, what closed the deal or did not. Feed that back into positioning, battlecards, and launch strategy so the organization gets smarter over time. 

• Product Alignment and Commercial Input: Bring commercial, customer, and competitive input into product and portfolio planning. You will not own product decisions, but you will serve as the commercial translator of our software strategy, working closely with product management to ensure what we build reflects how customers evaluate and purchase. 

To make this happen, we’re looking for a strategic Product Marketing Expert and hands-on contributor who brings:  

• 8+ years Product Marketing experience in B2B software, SaaS, industrial software, energy management, asset management, or cybersecurity.  with proven ability to create launch GTM strategy, sales enablement, and commercial messaging.  

• The ability to translate software capabilities into business value without losing technical credibility. You can connect a feature to customer mission profiles and explain why it reduces unplanned downtime, lowers energy cost, removes a compliance risk or creates new upside for the customer’s business model. You are also comfortable operating in environments where software does not stand alone, where the value proposition depends on how software, hardware, and services interact as a system, and where the buying conversation often spans all three  

• A track record of working seamlessly across Product Management, Engineering, Sales, Legal, Customer Marketing and proposal teams to produce launch and enablement programs that are actually executable, not just well-designed. 

• Practical experience in claims governance. You have been in the situation where a sales team starts improvising claims in front of a major customer, and you have built the process and the asset library that stops it from happening. 

• Experience supporting launch GTM strategy, solution selling, customer presentations, attach and cross-sell strategies, and sales enablement in complex B2B environments.  

• Critical competencies in software value proposition development, business outcome storytelling, attach/cross-sell messaging, claims governance, and strategic customer support.  

• EV charging experience is preferred but not mandatory if the candidate brings strong B2B software or industrial digital experience.