Join us to Electrify Mobility!
We are seeking an experienced, creative, and results-driven Marketing Operations Lead to join our newly built global Marketing & Communications team.
Job Description:
We are seeking a skilled and detail-oriented Marketing Operations Lead to manage all marketing technology operations for ABB E-mobility.
As the Marketing Operations Lead, you will be part of the newly built Marketing & Communication team, specifically the Marketing Operations team. You will be responsible for implementing and optimizing marketing systems, processes, and tools to enhance overall efficiency and effectiveness. The ideal candidate is passionate about clean energy, possesses strong technical skills, and has a proven track record of successfully managing marketing technology operations.
This is a new role in the global marcom organization of ABB E-mobility. You will report into the Head of Marketing Operations for ABB E-mobility.
Responsibilities:
Marketing Technology Management:
Oversee the selection, implementation, and optimization of marketing technology tools and systems.
Manage relationships with marketing technology vendors and stay abreast of industry trends.
Data Management:
Ensure the integrity and accuracy of marketing data, overseeing data hygiene and quality control processes.
Collaborate with cross-functional teams to implement data governance best practices.
Analytics and Reporting:
Develop and maintain marketing performance dashboards, providing insights and actionable recommendations.
Collaborate with teams to ensure accurate tracking and reporting of key marketing metrics.
Process Optimization:
Streamline marketing processes to improve overall efficiency and effectiveness.
Implement and optimize marketing automation workflows for efficiency and effectiveness.
Implement best practices for campaign execution, lead management, and marketing operations.
Integration:
Collaborate with IT and other departments to ensure seamless integration of marketing systems with other business applications.
Implement and manage API connections and data integrations.
Training and Support:
Provide training and support for marketing teams on the use of marketing technology tools.
Foster a culture of continuous learning and improvement in marketing technology usage.
Technology leadership
Evaluate and recommend new technologies that align with business goals.
Qualifications:
- Bachelor's degree in Marketing, Business, Information Technology, or a related field
- At least 5 years of experience in the same role or equivalent
- Sales force marketing cloud activity (2/3 years of experience)
- Very good experience in running campaigns
- Doing analytics, overall marketing analytics and dashboards
- Sales force experience
- Qualtrix: NPS, customer satisfation survey management
- Salesforce Experience Cloud
- Built the channel
- Salesforce Marketing Cloud
- Salesforce Feedback manager/Saleforce survey builder
- Email marketing/CRM tools
- Strong analytical and problem-solving skills
- Familiarity with data governance and quality control best practices
- Excellent project management and organizational skills
- Ability to collaborate effectively with cross-functional teams
- Passion for sustainability and clean energy.
If you are a strategic thinker with a passion for marketing technology and a desire to contribute to the success of a leading company in EV charging, we invite you to apply for this role and join our team!
What’s in it for you?
Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Diversity, inclusion, and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. Our individual differences make us successful.
About ABB E-Mobility
ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it.