Job Description
Data Storyteller
Job Location:  Berlin
Department:  Product Marketing
Work Model:  Hybrid
Full-Time/Part-Time:  Full Time
Contract Type:  Permanent
Job Req ID:  1828

Take your next career step at ABB E-Mobility with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

 

We are seeking an intellectually curious, skeptical, commercially sharp, and relentless Product Marketing Data Storyteller. As a Data Storyteller, you'll drive the proof engine that creates the factual backbone of Product Marketing. You'll mine internal and external data—product facts, performance evidence, customer examples, field insights, market statistics, and technical details—and turn them into compelling proof points and commercial stories that strengthen messaging, sales enablement, launch GTM strategy, executive narratives, and customer adoption.

 

Your focus is laser-sharp: finding the "so what" inside data and turning it into proof that wins deals, builds seller confidence, and strengthens customer conviction. You won't just collect statistics, you'll determine what matters, why it matters, whether it is defensible, and exactly how it can be used.

 

In this role your main accountabilities will be:

 

  • Proof Strategy & Content Development_ Build and maintain the Product Marketing proof engine — mining internal and external sources for facts, statistics, proof points, customer outcomes, and market signals; creating a structured proof library that supports messaging, claims, launch GTM strategy, battlecards, and customer stories; and ensuring proof points are documented, sourced, and usable.

 

  • Turning Data into Winning Commercial Stories_ Turn data into commercial stories and business narratives — translating raw data into clear 'so what' insights; identifying patterns that support customer value stories, segment narratives, and use-case messaging; and converting product facts into customer-relevant outcomes such as uptime, utilization, cost reduction, operational efficiency, reliability, and lifecycle value.

 

  •  Support launch proof strategy and claims substantiation — building launch proof packs with validated facts and customer examples; identifying where launch claims are under-supported or not commercially meaningful; and ensuring proof is reusable across seller materials, training, customer presentations, and executive narratives.

 

  • Support strategic customer engagement proof needs — providing account-relevant proof points, market statistics, and performance evidence for customer-specific pitch materials and expert presentations; and creating reusable proof modules so strategic insights inform broader Product Marketing narratives.

 

  • Support win/loss insight synthesis and pattern recognition — identifying patterns in why messaging, proof, positioning, or objections did or did not resonate; translating win/loss findings into actionable 'so what' insights; and recommending updates to proof libraries, claims, and battlecards based on repeated commercial patterns.

 

  • Partner with internal intelligence and enablement functions — consuming outputs from market and competitive intelligence; translating external insights into Product Marketing-ready proof; supporting sales training and executive presentations with data-backed evidence packages; and ensuring sellers have easy access to credible, usable proof points.

 

 

To make the above work, we are seeking a hands-on Marketing professional and impactful storyteller with:

 

  • Experience in Product Marketing, data storytelling, strategic marketing, business analysis, sales enablement, or market-facing analytics — with strong ability to work with both quantitative and qualitative information.
  • Demonstrated ability to translate data into business narratives — turning product facts into customer-relevant outcomes and identifying 'so what' commercial implications.
  • Strong research, synthesis, and writing skills combined with source discipline — ensuring proof is documented, credible, defensible, and current.
  • Experience supporting launches, claims development, or customer-facing materials with validated evidence and proof-backed positioning.
  • Critical competencies in insight synthesis, evidence quality judgment, pattern recognition, and business curiosity — with the ability to distinguish meaningful patterns from isolated anecdotes.
  • Familiarity with B2B technology, industrial, energy, mobility, infrastructure, or SaaS sectors preferred; EV charging experience helpful but not required — combined with demonstrated analytical rigor and relentless commitment to evidence quality and commercial relevance.

 

 

 

What’s in it for you? 

Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Diversity, inclusion, and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. Our individual differences make us successful.  

 

About ABB E-Mobility  

ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it. 

Information at a Glance

ABB

ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of e-mobility, not just predicting it.