Take your next career step at ABB E-Mobility with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. We are looking for a Senior Channel Marketing Manager Europe to join the Global Marketing team. As Senior Channel Partner Marketing Manager — Europe, you will lead partner marketing programs that increase partner-sourced and partner-influenced pipeline across Europe. You will work cross-functionally with Channel Sales, Sales Operations, Product Portfolio Marketing, Communications, Marketing Operations, and IT to turn portfolio positioning into partner-ready messaging, enablement, and co-marketing motions that drive measurable revenue outcomes.
This is a high-impact role within an evolving channel program. Some partner marketing processes, tools, and budgets are still being established. Success requires increased partner-sourced and partner-influenced pipeline, Program ROI improvements (funnel impact by program type), Enablement adoption and partner engagement (training participation, asset usage), Priority partner plans executed on a quarterly cadence with clear follow-through and reporting.
In this role your main accountabilities will be:
- Partner GTM & messaging: Convert portfolio positioning into partner-ready messaging, campaigns, and segment-specific selling narratives.
- Enablement that changes behavior: Build partner training and sales tools that teach customer problems, differentiation, and how to sell the solution (not feature walkthroughs).
- Partner activation motions: Establish repeatable onboarding, training/certification, communications, and launch workflows to drive adoption across partner models.
- Program requirements & adoption: Lead business requirements for partner-facing platforms and workflows; align content strategy and measurement to drive usage and performance.
- Co-marketing + MDF/co-op (where applicable): Define the program mix, govern investments, and connect execution to pipeline outcomes and ROI.
- Budget + performance management: Own channel marketing planning once allocated; define KPIs, report results, and optimize based on data in a quarterly cadence with Channe
To make the above work, we are looking for a senior professional who is eager to learn, excellent communicator, responsible, and tech savvy. Other essential requirements:
- 8+ years of B2B marketing experience, including 4+ years in channel/partner marketing or product marketing with direct ownership of partner programs.
- Proven co‑marketing experience with distributors and/or alliance partners, with clear impact on pipeline generation.
- Ability to build effective partner enablement (onboarding, training, sales kits, communications) that drives measurable partner behavior.
- Strong cross‑functional leadership across Sales, Product Marketing, Sales Ops, Marketing Ops, and Events/Comms.
- Strong analytical skills with the ability to define KPIs, interpret performance, and adjust strategy based on data.
- Hands-on experience with CRM, marketing automation, reporting/BI tools, and MDF/co‑op program governance.
- Experience in EV charging, energy, industrial tech, mobility, telecom, or similar complex B2B sectors.
- Additional European languages are a plus.
What’s in it for you?
Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Diversity, inclusion, and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. Our individual differences make us successful.
About ABB E-mobility
ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it.